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FAQ's

Q. What is SEO?
A. Search Engine Optimization (SEO) is the process of designing a website specifically for search engines with the goal of obtaining the highest possible rankings according to selected keywords.

Q. What is a search engine?
A. Search engine is a software program. It is designed to aid the users in searching documents, pages, files or folders, images, video, audio that is stored on the Internet.

Q. Why is SEO so important?
A. It is estimated that over 85% of people use the Internet to search for products or services with the intent of purchasing. SEO makes sure your website has all the necessary criteria to position high in search results. Without a ranking in the top 20, your website has no chance of being found by potential customers.

Q. Are all search engines same and equal?
A. Though the basic characteristic of all search engines remains the same, each is unique. Algorithms, robots may cause difference in the way a search engine works. From the user point of view, they are different because of the speed with which a search engine gets the result, the layout, the way a sponsored link is displayed and its placement on the page.

Q. How long does it take to get my website "indexed" on the search engines?
A. Each search engine is different. Generally, it takes anywhere from 2-12 weeks for search engines to index (spider) your site.

Q. Why my website is not indexed in search engines?

A. May your website is missing search engine sitemap (sitemap.xml) or your website is not getting external link from quality site.

Q. Despite attempt to get keywords ranked, there have been no results. Why?
A. The website would need to be studied carefully to decide why keywords are not getting ranked. However a few points to consider include:

  • If you have paid for submissions but are unable to see results then most probably the keywords and the website are not fitting the criteria set by the search engines.
  • If the website is new, wait for at least three months before you start making any major changes.
  • After this period if keywords are still not ranked then you need to employ optimization techniques such as linking to quality text from other websites, taking on advertising partners, etc.

Q. I have few pages’ of website, is it possible to get top 10 rankings?

A. It depend what keywords you are targeting. If you are targeting less competitive keywords, then your website can rank in top 10 positions. Also, it pulls position traffic to your website and increase chance to more conversion. As broad search keywords you are planning to target, as big is competition in search engines and less conversion.

Also, external links to your website from quality sources helps to get top 10 rankings.

 


 




 
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